June 2023 - Feb 2024
Designing India's most loved checkout
Detailed walkthrough on request
Problem Statement
Build the best-in-class, highest converting checkout experience that is also fast, scalable, modular & customizable through a comprehensive overhaul to re-establish Razorpay as the experience & market leader
Outcome
+400 bps overall conversion rate improvement
+$166M additional gross market value (+1500 Crores)
+10% CR boost for 50% merchants
Churn decreased from 40% to 10% from H1 FY25
